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3 Most Popular EVs in Australia – 2023(YTD)

Tesla model 3 in mist

Thanks to advancements in technology, price competition among manufacturers, as well as government EV incentives offered by the Labor Government, the demand for electric vehicles (EVs) has been on the rise in Australia. In this blog post, we’ll delve into the 3 most popular EV models that currently account for 72% of all EV sales to date in Australia in 2023. All data are based on current sales figures and market trends.

In this blog post

    1. Tesla Model 3
    2. Tesla Model Y
    3. BYD Atto 3
    4. The Rise of EVs in Australia

Tesla Model 3

2019 Tesla Model 3 Performance AWD Front.jpg
By CC BY-SA 4.0, Link

Maintaining its strong presence, Tesla continues to dominate the EV market in Australia. With 8819 units sold in 2023 YTD, the Model 3 secured the top position in terms of sales. It has a substantial customer base in Australia. The Model 3 has become a popular choice among car buyers due to its affordability when compared to the Model S and Model X. Its sleek design, impressive acceleration, and extended electric range make it a practical and high-performing option for those in the market for an electric sedan.

Tesla Model Y

Electric vehicles tesla model y

Following closely behind the Model 3 is another Tesla model, the Tesla Model Y. The Tesla Model Y has secured the second position in terms of sales, with an impressive  5264 units sold in 2023 YTD. The Model Y compact SUV is a great choice for buyers who value style, performance, and eco-friendliness. It boasts a roomy interior, advanced technology, and access to Tesla’s Supercharger network, making it a top pick among EV enthusiasts in Australia.

BYD Atto 3

BYD ATTO 3 Standard Home Charger

Claiming the third spot among the most popular EVs, the BYD Atto 3 has emerged as a strong contender in the Australian EV market. With 3216 units sold in 2023 YTD, the Atto 3 showcases the growing diversity of electric vehicle offerings. The Atto 3, a small electric hatchback, is an ideal choice for those seeking an affordable, efficient, and practical vehicle. It’s compact size and eco-friendly attributes have made it a favourite among urban commuters and environmentally-aware Australian drivers.

The Rise of EVs in Australia

The sales of electric vehicles (EVs) in Australia have been rapidly increasing, indicating their growing popularity. In the first four months of 2023, over 23,926 EVs were sold, marking a significant year-on-year growth rate of 214%. This surge in demand can be attributed to various factors, including environmental concerns, government incentives for EVs, manufacturers like Tesla reducing their prices, advancements in EV technology, and the introduction of new models in the market.

EVs have now become the preferred option for electrification, overtaking hybrids in Australia. In April 2023, three EV-only models, including the Tesla Model Y and Model 3, made it to the list of top 20-selling cars nationwide. Notably, the Tesla Model 3 commands a substantial 63.6% share of the “Medium Car over $60,000” segment. Indicating the shift towards EVs in the higher-end market.


Experiencing significant growth in the Australian market, it is apparent that EVs are growing in popularity. Tesla is currently dominating the market, with their Model Y and Model 3 leading in sales. However, other EV models, such as the BYD Atto 3, Volvo XC40 Recharge, MG ZS EV, Polestar 2, Volvo c40, and Kia EV6 are also gaining popularity. This indicates a growing variety of options for consumers. As technology continues to advance and government support for EVs increases, the outlook for EV adoption in Australia is promising. With more EV models coming to the Australian market and infrastructure development progressing, we can expect further growth and innovation in the EV industry.

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